Marketing a Dog Training Company: 5 Easy Steps to Attract Customers and Make More MoneyWant to understand how to promote a dog training company?
Regrettably many dog trainers are driven to train dogs on the side of a routine job, or fight to get enough customers to train dogs full time. The depressing part is that this really isn’t because the man does not understand how to train dogs, or help people. The reason is that they do not understand how to effectively advertise their company in a way that bring the type of customers and will show worth they need to work with. But do not worry! We’re going to instruct you five steps you can take today that’ll fix that.
Step 1. Think like a customer, not a dog trainer. You need to lose all the dog trainer jargon out of your website, conversations with clients, all advertising materials, and training programs. They’d call you on the phone and ask if you’re able to teach their dog. Or educate their dog to not run away.
You want potential customers to identify as a regular individual who occurs to train dogs with you and can help fix their issues. They won’t do that if you are speaking in a way that they don’t BELIEVE in their own heads.
Measure 2. People are not spending their money on their dogs, when it comes to training, they are spending money on themselves. Many trainers we instruct tell us that the people they service could not spend $1500 or more on their dog. That’s not false, but they are actually spending the money to remove dog behaviors which are making THEM hopeless and probably to make THEIR lives happier. The lesson here, is when you are writing in your web site, or talking to individuals, you need to focus on how their life would enhance with a dog that listens. For example, you could write on the front page of your site, “Picture the peace and quiet you’ll appreciate from not having your dog bark at every noise he hears.” They’ll be ready to sign up once it is possible to establish in his or her head the benefits they are going to receive from working with you!
Measure 3. The reason for your website would be to get folks to contact you. Your web site should NOT be a library of resource information on dog training. It should also not be a too much about you and your training credentials. Should be about the dog owner, life will be after you resolve the battles they are having, and what they’re going through now.
You also need a lead-capture carton on all the pages of your site. This is also called an “opt-in” box. This can be a box where they can leave their e-mail address. They’ll be more likely to harlow dog training leave their info if you offer then something free, like 5 hints on how to housebreak a dog. Or 5 common mistakes dog owners make. Do not forget your place, phone number and e-mail address must be outstanding on all the pages of your site.
Measure 4. Focus on benefits, not merely features. The top features of your software are things like how many commands, the number of lessons, the length of stay for a board and train program. The advantages are things like, ‘your dog will walk on a leash next to you so you won’t have your arm pulled and will not be embarrassed in the area.’
The gains are the positive changes the customer will experience in their own life. Another example: The attribute would be the command that is off, the advantage would be that the owner would not need to bother about their dog jumping and hurting someone. Compose the benefits each option will provide to the owner, although so when you are writing your software, do not only write a listing of features.
Measure 5. Attract your ideal clients. You might be surprised, but the folks you need to contact you’re not merely restricted to individuals with a dog and money. Folks need a specialist, not a generalist, and will pay more. Just what exactly are you particularly good at? Or someone who specialised on it and only worked on engines?
Consider what you do and what type of person you enjoy to work with most and write a description of them. Think about the greatest client you’ve ever had. Why did they come to you personally? What did they want? What were their issues? What results were they looking for? What was their personality like? What did they enjoy most about working with you? Pretend you are writing personally to them when you write all your materials. So we tend to bring that sort of man, when we write, we write to that man.